Marketing
Promoting products, services, and brands
Is your child a creative thinker with a plan for everything? Then a career in marketing might be right for them. Stride Career Prep* introduces students to the art and science of advertising and brand building.
Career pathways include:
Marketing Communications Pathway
From social media to billboards, marketing is all around us. Students learn how to apply and grow their creativity in this pathway.
Students will:
Explore the inner workings of successful ad campaigns
Expand their knowledge with introductory marketing courses
Learn relevant computer skills needed for marketing communications
Professional Sales Pathway
Does your child have a competitive drive, good interpersonal skills, and a healthy dose of self-confidence? Then a career in sales might be a good career choice.
Students will:
Explore the different types of sales jobs
Build their oral, written, and nonverbal communication skills
Learn relevant computer skills needed to thrive in sales
Merchandising Pathway
Does your child have an eye for details and is up on fashions, fads, and trends? Then they might want to consider a career in merchandising.
Students will:
Explore how to get products into the hands of consumers
Learn about forecasting, planning, buying, and displaying
Learn relevant computer skills needed for merchandising and marketing
What could my future look like in this career field?*
*Data is from Lightcast and is updated frequently.
FAQs
Curious about manufacturing careers or exploring education options? Read some of our most frequently asked questions.
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Connect with Industry Professionals
Students virtually connect with industry professionals and see how lessons in the classroom apply to the real world.
Gain Real-World Experience
See how project-based learning helps students tackle real business challenges.
Learn more about course offerings in the other Stride Career Prep career fields.
*Stride Career Prep is a program for students in grades 9–12. At some schools, career exploration is offered in middle school. Opportunities vary by school. Please visit your school page or check with your school counselor to find out what's available in your area.
12018 Deloitte and The Manufacturing Institute skills gap and future of work study.
